These files come in many formats and while you can often convert the initial file format into a different type, doing so is not always good. Why image file formats matterĪll graphics online are image files.
This post explains why the image formats you use matter, key differences, file types and when to use each format in order to provide the best possible user experience to your website visitors. Understanding the basics will give you confidence in being able to decide what format is best in every situation. Just like logo file formats, each image type is used for a specific purpose and has its pros and cons. The end result? You accidentally export low-quality graphics and slow down your page speed because it’s not the best format available or optimized for the web.
#BEST IMAGE FORMAT FOR WEB PRODUCTS HOW TO#
Websites need good images if they want to inform, persuade, connect with and sell to their visitors.īUT many website owners still don’t know what image file format to choose or how to optimize it. Not surprisingly, only 7.3% of websites don’t use any visual content at all. Photos, screenshots and animations are often used to enhance the text content on a web page because visuals are highly informative, emotionally appealing and subconsciously communicate messages, brand and aesthetics. We perceive pictures faster than words, so images are scanned first, before the text. We’re visual by nature and visually driven. Choosing the best image file format for your website is a big deal because the images on your website play a large part in the visitor’s online experience.
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